Google Expands Its Fire-Tracking Toolsand Just in Time

In case 2020 wasnt apocalyptic enough, more than 370 wildfires broke out across Northern California this week, with 26 of them requiring state attention and a few of them even resulting in evacuations.

Things are also likely to get worse: Experts predict an above-average risk of wildfires in the northwestern US for this month and September.

Searching for things like CZU Lightning fires or the more general California wildfires will send people to a results page with a three-part module. One section shows the boundaries of the fire, another offers safety tips, and the third lists resources for evacuation information.

Its not an entirely new project, since Google piloted a version of this for the state of California last year while it gauged the utility of such a tool. And there are other crowdsourced maps available for the specific purpose of tracking wildfires and other major weather events or natural disasters, like this Wildfire Early Notification Map.

But Google, as one of the worlds most powerful collectors of data, believes it can offer a better service by creating these overlays that will update in near-real time.

And Google is even doing the very un-Googly thing of suppressing ads in search results for these kinds of emergency situations

Search results for fire emergencies now feature the latest news stories and a map of the affected area that's updated once an hour.

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