Google Chrome to identify and label slow websites

For example, a slow-loading website may show a Loading page that includes a warning, like a caution icon and text that reads usually loads slow.

In the long-term, Chromes goal will be to identify and badge websites offering high-quality experiences which may include other factors beyond just the websites speed. The company didnt yet detail what those other factors may be, but says the identification process will include more stringent criteria thats rolled out gradually over time.

In the meantime, Google suggests web developers visit its resources focused on site performance, including its learning platform web.dev./fast;online tool for optimization suggestions, PageSpeed Insights;and personalized advice tool, Lighthouse.

But that shift has required new ways of indexing and ranking pages and serving users whose connection speeds vary and who may not have powerful devices.

Google now uses a websites mobile version when indexing its pages, and it offers fast AMP pages to help mobile users get to information more quickly.

This sort of feature would particularly help Google users in emerging markets, like India, where decent bandwidth is often lacking and low-end smartphones are prevalent.