Facebooks new political-ad policy already showing cracks, loopholes

Facebook confirmed earlier this month that while it attempts to fact-check certain kinds of posts and articles, posts by politicians are exempt from review on that basis, as are ads posted by campaigns.

But while the social media giant doesn't care if politicians lie outright in their ads, the company does have some standards: nobincluding politiciansis allowed to post ads that intentionally try to suppress voter turnout.

So when The Washington Post found a targeted ad campaign on Facebook seemingly designed to mislead voters, the paper had questions.

The Post found that the ad, along with about two dozen other similar messages in the past five months, was purchased and run by a pro-Trump super PAC.

Facebook CEO Mark Zuckerberg faced intense questioning about the company's political-advertising policy during an appearance on Capitol Hill last week.

So a left-leaning PAC, The Really Online Lefty League , did exactly what its name suggests: it bought a stunt ad claiming Sen.

Graham, of course, ardently opposes the proposal, and Facebook did indeed fact-check that ad and suspended its paid distribution.

A Facebook spokesman told Reuters thatsince the ad came from a third-party political action group, rather than directly from a politicianit was eligible for review and removal.

The poor reception Facebook is receiving for its contorted policy isn't only coming from lawmakers and the general public.

Political ads should also be visually distinct and have their ability to narrowly target extremely granular populations limited, the letter suggests.

Original article
Author: Ars Technica

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Ars Technica has recently written 9 articles on similar topics including :
  1. "Social network still has trouble separating "opinion" from disinformation". (July 20, 2020)
  2. "Deploying a blunt instrument on a whole nation is going just as well as you'd guess". (February 18, 2021)
  3. "The policy is a reversal for Facebookif it actually sticks or is enforced". (October 12, 2020)
  4. "Controversial story proved fertile testing ground for social media disinfo policies". (October 15, 2020)
  5. "Civil rights groups go after companys bottom line". (June 22, 2020)
  6. "The 2016 policy seems finally to have cracked to the point of breaking". (June 29, 2020)
  7. "Every single time Facebook could improve, it doubles down on causing more harm". (October 6, 2020)
  8. "Blockbuster report calls for beefing up enforcement and aiming for breakups". (October 7, 2020)
  9. "The change is expected to come with iOS 14.5 within just a few weeks". (March 20, 2021)
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