Facebook will finally start explaining its choices for your News Feed

One of the least understood and arguably most disliked features of the Facebook user experience is the social network’s all-important, algorithmically-sorted News Feed.

Which is a shame, from Facebook’s perspective at any rate, since the News Feed is so core to how people interact with the largest social network in the world.

And even though the reasoning behind why certain posts get ranked high in the News Feed, and why some don’t even get surfaced at all, has baffled and confounded users for years, Facebook has now finally decided to start explaining itself.

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It will help users understand why they’re seeing what they see from the friends, pages and groups they follow and are connected to.

The company also wants people to understand why they’re seeing the ads they see and to be able to take action from individual posts to personalize their feed even more.

Also, according to Facebook, you’ll see what information has the largest influence over the order of posts, such as how often you interact with posts from people, Pages or Groups; how often you interact with a specific type of post, like videos, photos or links; and the popularity of the posts shared by the people, Pages and Groups you follow.

This new tool will also give you shortcuts to controls, such as See First, Unfollow, News Feed Preferences and Privacy Shortcuts, to help you personalize your feed.

Original article