Facebook to halt new political ads in week before U.S. Election Day
Facebook also said it was creating a label for posts by candidates or campaigns that try to claim victory before the electionresults are official.
In an interview on CBS News on Thursday, Chief Executive Mark Zuckerberg said of the measures: This will definitely apply to the president once this policy goes into place, and it will apply to everyone equally.
President Donald Trump is running for a second term, facing Democratic challenger Joe Biden, and there are also congressional and gubernatorial races.
In a Facebook post announcing the changes Zuckerberg said he was concerned about the unique challenges voters would face this year due to the coronavirus pandemic, which has prompted a surge in voting by mail.
Im also worried that with our nation so divided and election results potentially taking days or even weeks to be finalized, there could be an increased risk of civil unrest across the country, he said.
Zuckerberg has previously defended his decision to allow for a freewheeling political conversation on Facebook, including through paid ads, which the company exempts from its fact-checking program with external partners, including Reuters.
Twitter Inc last year banned political ads, and Alphabets Google limited the ways election advertisers could micro-target voters.
Facebook has been battered by criticism, including from its own employees, since allowing several inflammatory posts by Trump to remain untouched earlier this summer, including one that contained misleading claims about mail-in ballots.
Experts on disinformation have also raised the alarm, echoed in threat assessments by Facebook executives, about false claims and conspiracy theories spreading in the increasingly likely scenario that official results are not immediately available on election night.
Seeking to boost credible information in addition to tamping down misleading posts, Facebook will partner with Reuters to provide news in the social networks Voting Information Center about official results.
We use cookies and analyse traffic to this site. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies. Read our privacy poplicy for more information.