Facebook quietly launches a TikTok competitor app called Lasso
Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app that recently merged with Musical.ly.
Facebook told The Verge: Lasso is a new standalone app for short-form, entertaining videos from comedy to beauty to fitness and more.
Hashtags are displayed prominently on the bottom, and like other social media platforms, you can also filter content with tags.
So far, youre able to share Lasso videos as Facebook stories, with the feature to share them as Instagram stories to come later.
Theres already a wealth of content on Lasso, similar to what was already on Facebook Watch during its initial launch, indicating that Facebook probably opened the app up to a community of beta users before today.
It was only on Twitter that Facebook product manager Andy Huang announced the apps release, and later Bowen Pan, the product manager for Lasso specifically, tweeted about it.
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