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Facebook launches new tool exclusively for college students

Facebook has launched Facebook Campus, a space on its main app designed to better let students connect with one another.

Many students are set to start university courses in the midst of the coronavirus pandemic, with many usually in-person events expected to take place over video calls.

A Facebook Campus profile is different from the main Facebook profile; on Campus, students only need to input their college email and graduation year.

The social media giant also says that students can use the Campus profile to set up groups and events unique to their college.

Campus is rolling out to 30 universities in the US, including Brown, Georgia State, Lincoln, Florida International, and more.

Much like Facebooks other products, data generated by Campus will be used to improve its advertising technology, but Campus itself does not show adverts according to Techcrunch.

Instagram, which is owned by Facebook, is used by 72 per cent of US teenagers, but there appears to be no integration between it and Campus apart from linking their Instagram and Facebook profiles, as you can with the standard Facebook profile.

Now, classes are being held online and students are trying to react to this new normal of what its like to connect to clubs and organizations that you care about, when youre not together,

Hung also said that Campus has not been tested prior to the announcement today, with the launch being considered as a pilot, although the company did conduct roundtables with universities and students when building the function.

Original article
Author: The Independent

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