Facebook hate-speech boycott had little effect on revenue

The high-profile Facebook ad boycotts that began in June and ramped up in July, pressuring the social network to act more forcefully against hate speech, have so far not put much of a dent in Facebook's top or bottom lines.

Catch up quick: The #StopHateForProfit boycott launched in June by civil rights activists got more than 1,000 brands to support it by pulling ad spend from Facebook and some other social media giants in July.

Yes, but: The boycott still serves as a significant reputational problem for the tech giant, as it puts pressure on the company to address its shortcomings around hate speech.

What's next: Boycott organizers told Axios that there's more to come from their campaign, which is beginning to extend overseas, but for the most part, the boycott will not continue into August.

Original article
Author: Sara Fischer

Smart, efficient news worthy of your time, attention, and trust

Sara Fischer has recently written 8 articles on similar topics including :
  1. "Platforms' policies on misinformation and violent talk bump up against the power of presidents". (June 4, 2020)
  2. "It's a major departure from its long-standing practice of not paying publishers directly to distribute their work,". (June 25, 2020)
  3. "An hour-long virtual meeting between Facebook leaders and boycott organizers failed to turn down the heat". (July 8, 2020)
  4. "Journalists have become a primary target of foreign influence operations". (June 30, 2020)
  5. "An audit commissioned by Facebook assails it for letting hatred and misinformation flourish". (July 8, 2020)
  6. "The boycotts aren't threatening Facebook financially, but they're posing a growing reputational problem". (June 25, 2020)
  7. "Some users can now submit appeals for an independent review of their own content removals". (October 22, 2020)
  8. "The move aims to prevent abuses and confusion during the post-election period". (October 7, 2020)
Posted on  , , ,