Facebook cracks down on political content disguised as local news

With the new policy, Pages on Facebook belonging to news outlets that are backed by political groups or people will still be allowed to register as a news Page and advertise on Facebook, but they will no longer be eligible for inclusion in the Facebook News tab, and they wont have access to news messaging on the Messenger Business Platform or the WhatsApp business API.

Be smart: Key to Facebook's new policy is the way that it's differentiating a straight news outlet from a political persuasion operation.

Between the lines: The move comes days after Google confirmed to Axios that come September, it will ban politically-motivated advertisers that disguise themselves as local news websites to promote their political point of view.

The big picture: Ahead of the 2020 election, big-money political groups have been exploiting the huge gaps in local news in America by propping up fake local news websites that are disguised as non-partisan.

Be smart: While many of the big local news spam networks initially uncovered by researchers belonged to conservatives, Democrats have been throwing millions at it too.

For example, they could be backed or owned by a person with ties to a partisan foundation, but they are not influenced by that person's political affiliations.

These new policy changes by Facebook and its tech rivals should help to reduce the distribution of these sites, or at least provide more transparency to users about who is really behind them.

The coronavirus pandemic, Black Lives Matter protests and a looming election have brought long-simmering conflicts between tech platforms and President Trump to a boil, as Facebook, Twitter and other services are starting to take presidential misinformation seriously.

What's happening: Wary of becoming arbiters of political speech, tech's platforms have carved out a range of exceptions and immunities for Trump and other political leaders but that accommodation is coming undone.

The big picture: The state also recorded over 5,800 new cases on the low side for a state that is one of the domestic epicenters for the virus.

Original article
Author: Sara Fischer

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Sara Fischer has recently written 8 articles on similar topics including :
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  4. "The ban, along with Facebook's, had pushed advertisers to shift dollars to other platforms, like smart TVs". (February 22, 2021)
  5. "The platform is taking this action out of an abundance of caution ahead of the 2020 election". (June 4, 2020)
  6. "The decision to go against Facebook's conclusions gives legitimacy to the Board". (January 28, 2021)
  7. "The social network will also add a label to posts that aim to delegitimize results or claim premature victory". (September 3, 2020)
  8. "They're realizing that political speech may be too tough for them to police adequately". (January 28, 2021)
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