Facebook complains, Apple responds: iOS 14s big privacy change gets postponed

The feature, announced at Apple's annual developer conference in June, would require app developers to notify a user of an app's intent to track the user's IDFA .

The delay comes in the wake of a public ploy by Facebook to rally app developers and marketers against Apple over the planned change, as the change would fundamentally threaten the viability of Facebook's business model on iOS. The social media company published a public memo warning that Apple's new policy would not only threaten the prospects of marketers and advertisers on the iPhone , but it would call into question whether Facebook would continue to support its Audience Network program on the platform.

The argument was that, given the choice, users would generally opt out, greatly weakening the strength of the network for advertisers.

Apple has not said when it will enact the requirements it initially announced, thoughonly that there has been a delay, and that more information will come this fall. Additionally, Apple used the same post to its developer portal today to announce more details about its plans to have a nutrition-label-like privacy-disclosure page for each app in the App Store.

As announced at WWDC20, App Store product pages will feature a new privacy information section to help users understand an app's privacy practices.

As of today, developers can review new support documentation on what needs to be disclosed and how to disclose it on a special page in the developer portal.

Original article
Author: Ars Technica

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