Amazingly, despite Facebook pointing out to Apple that it is tearing away peoples right to have their privacy invaded in order to receive ads for products they might want, Cupertino continues to push ahead anyway.
While its difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing weve seen more than a 50 per cent drop in Audience Network publisher revenue when personalization was removed from mobile app ad install campaigns, Facebook warns.
While it promises that it is working on short-and long-term strategies to support publishers through these changes, it feels obliged to point out that it is Apple that will hurt many of our developers and publishers at an already difficult time for businesses Many of these are small businesses that depend on ads to support their livelihood.
Its hard to imagine how Tim Cook sleeps at night knowing that he is purposely ruining peoples lives by not allowing Facebook to sell peoples personal data to help mom-and-pop stores.
Thats right, Facebook actually gave some of the money it made from running those ads through its system to the business that paid for those ads.
It will continue to suck as much information as possible off every other device and through every other operating system.
Unfortunately, however, it will require them to set up a completely new advertising account to run campaigns for iOS users, because its not going to apply Apples new privacy protection measures any further than it has to.
Original article