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EU Antitrust Chief: Google's Shopping Competition Fix Is Not Working Breitbart

Reuters reports that European Union antitrust chief Margrethe Vestager said during aWeb Summit conference that Googles efforts to create a level playing field for price comparison shopping rivals in order to avoid further E.U.

In response, Google offered to allow competitors to bid for advertising space at the top of search pages, Vestager has now stated that this is not working.

British price-comparison firm Foundem, which caused the initial investigation and subsequent fine of Google, has stated that the company is not complying with the E.U.

Vestager also stated that she is investigating Google in another case relating to its Android mobile operating system, for which the firm has already been fined4.34 billion euros for blocking rival web browser developers by pre-installing its Chrome browser and search app on Android smartphones and notebooks.

Vestager stated:So now Google will launch a choice screen where competitors can be chosen, and also as the default, with prices that are much more affordable than in the first version.

Google has stated that it will allow rivals to compete to be the default search engines on Android devices in Europe but that they would have to pay for the privilege, rivals have since criticized Googles auction fees.

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Author: Lucasnolan

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