DuckDuckGo Policy Chief: Search Engines Dont Need to Track Users to Make Money

Right now, there is really only one such formidable Google challenger on the marketDuckDuckGo, a privacy-focused search engine founded in 2008 that has gained a niche popularity among privacy-minded users, particularly those working in the internet industry.

DuckDuckGo prides itself on protecting user privacy by not tracking or sharing what people search on the site and emphasizes providing the best search results instead of the most results.

But the key takeaway here is that search engines profits dont have to come at the expense of compromising user privacy.

Its a question of whats the friction involved with being able to educate yourself, take the time to change your search engine, have a tracker blocker installed.

There are lots of reasons why there should be some transfer of personal information from one company to another so that your experience online is more facilitated, she went to to explain.

Original article
Author: Sissiobserver

Sissi Cao is a business reporter for Observer. Previously, she covered institutional finance for Trusted Insight. She is a graduate from the University of Maryland and is originally from Shanghai, China. Follow her on Twitter: @SissiCao.

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