Digital ad market is avoiding coronavirus crisis, say tech giants

Reports of the death of the virtual promoting market because of the coronavirus outbreak seem exaggerated because the tech giants dominating the web advertisements trade, Google and Facebook, stated this week they noticed early indicators that the worst may well be over.
Reports of the demise of the digital advertising market due to the coronavirus outbreak appear exaggerated as the tech giants dominating the online ads business, Google and Facebook, said this week they saw early signs that the worst could be over.Original article
Author: Sheila Dang

Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment, technology, video and pictures.

Sheila Dang has recently written 10 articles on similar topics including :
  1. "Organizers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now preparing to take the battle global to increase pressure on the social media company to remove hate speech". (June 28, 2020)
  2. "Alphabet Inc's Google on Friday said it will prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic". (July 17, 2020)
  3. "Alphabet Inc's Google on Wednesday introduced new advertising features intended to help local businesses get more customers and recover from the coronavirus pandemic". (June 17, 2020)
  4. "Google Inc's U.S. advertising revenue will drop 5.3% as brands pare spending during the coronavirus pandemic, according to an eMarketer report on Monday, the first decline since 2008 when the research firm began estimating the Alphabet Inc unit's ad revenues". (June 22, 2020)
  5. "Facebook, Twitter and Alphabet's YouTube failed to curb hate speech and misinformation last year as the United States struggled with widespread polarization about the presidential election and coronavirus, a study released on Monday showed". (February 8, 2021)
  6. "Facebook Inc said on Monday it would submit itself to an audit of how it controls hate speech in a bid to appease a growing advertising boycott of the platform, as it prepared to address a group of advertisers on Tuesday". (June 30, 2020)
  7. "Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site". (July 1, 2020)
  8. "Organisers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now preparing to take the battle global to increase pressure on the social media company to remove hate speech". (June 28, 2020)
  9. "Alphabet Inc's Google said on Friday it would prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic". (July 17, 2020)
  10. "AT&T Inc's media company WarnerMedia and advertising unit Xandr said Wednesday they will allow political advertisers to buy automated digital ads on its media properties for the first time, as the companies gear up for billions of dollars expected to be spent as the U.S. presidential election nears". (August 26, 2020)
Posted on  , , , ,