Clegg claims EU's new regulations threaten Facebook's business model

In his role as chief lobbyist, the 53-year-oldhas told EU officials that plans to protect users personal messages could 'outlaw' its partnerships with online advertisers.

Nick Clegg with Facebook founder Mark Zuckerberg and chief operating officer of Facebook Sheryl Sandberg

The proposed e-privacy regulation is being proposed by the European Commission and would mean social media firms would have to request consent of account holders to access their personal communication.

Documents obtained by The Sunday Telegraph of a meeting with Andrus Ansip, vice president of the commission said: 'Nick Clegg stated as main Facebook's concern the fact that the said rules are considered to call into question the Facebook business model, which should not be 'outlawed' Facebook would like to measure the effectiveness of its ads, which requires data processing),' according to minutes obtained by this newspaper.

Zuckerberg promised end-to-end encryption for all of its messaging services, which will be combined in a way that allows users to communicate across WhatsApp, Instagram Direct, and Facebook Messenger.

He also said moving forward, the firm won't hold onto messages or stories for 'longer than necessary' or 'longer than people want them.'

'Interoperability' will ensure messages remain encrypted even when jumping from one messaging service, such as WhatsApp, to another, like Instagram, Zuckerberg says.

Zuckerberg promised the site 'won't store sensitive data in countries with weak records on human rights like privacy and freedom of expression in order to protect data from being improperly accessed.'

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