China's new social media craze: Paying people to shower you with over-the-top compliments
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Sick of all the hatred being spread online, Chinese internet users are flocking to groups on social media where they can pay to be given exaggerated compliments.
The latest craze among Chinese netizens has been taking place mainly on WeChat, the country's largest messaging app, and QQ, which are both owned by internet giant Tencent.
Once you purchase a round of compliments on Taobao, the seller will contact you with an invitation to a group on WeChat.
One group administrator who spoke to CNBC said they offer a service where you can invite another person into a group, and that individual will be given custom-made compliments.
The administrator, who asked to remain anonymous, said they charge 15 yuan for three minutes or 25 yuan for five minutes of praise in the WeChat group.
It appears the trend has picked up steam in the past few days with groups and discussion threads appearing on forum-like sites.
"The initial purpose of this group is to make us learn to praise others and accept others' praise confidently.
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