Consumers are on social media constantly, scrolling through posts. Many have begun clicking on brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."Original article
Construction E-Trade Wave: Social Media Buying groceries
Shoppers are on social media continuously, scrolling thru posts. Many have begun clicking on logo posts and making purchases. "Social commerce is becoming increasingly popular for brands," famous Darin Archer, leader technique officer at Elastic Trail. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."