Apples iOS 14 will give users more privacy protection and publishers arent happy about it

So why did Apple decide to jeopardize the business models of major rivals and their advertisers, and will the postponement make any difference?

But Facebook warned the opt-in could halve publishers revenues on its advertising platform, while some publishers are loudly concerned.

Publishers model of selling their product to consumers and selling space to advertisers has been badly damaged by the internet.

Consequently online advertising revenues have become very important for most publishers particularly behavioral or targeted advertising, which displays different ads to different viewers of the same page according to factors like their location, browser, and which websites they have visited.

These two companies power comes from ad-trading, and because they own many platforms on which publishers content is consumed be it Facebook, Instagram, YouTube or the Google search engine and sell advertising on the back of the user data.

Conversely, DMG Medias reaction to iOS 14 is because it collects and sells customer data on the Mail Online app, and also uses content with shock value to attract visitors and advertisers.

With online users becoming increasingly concerned about online privacy, they are likely to engage less with ads, which reduces publishers income.

The delay simply makes Apple look reasonable at a time when it is fighting accusations of monopolistic behavior and unfair practices.

Original article