For example,Apples iOS 13 doesnt allow VoIP apps to run in the background when not in use, so they arent able to collect your data without you knowing.
But many security and privacy features already been added in iOS 13such as sign in with Apple and the ability to have more control over whether apps can track you.
Apple is also offering whitepapers giving more technical users the option to deep dive into its privacy and security strategy.
As the number of breaches increases, and as people become more aware about just how much data companies such as Google and Facebook collect, privacy is now an important differentiator.
Apple has so far been pretty successful in building its reputation in the area, despite a number of security incidents and heavy criticism of bugs and issues iniOS 13. The company isnt shy of calling out its rivals either: It even placed billboard ads stating, What happens on your iPhone, stays on your iPhone.
So could Apples move spark a major industry change?Its first important to note that Apples business model is different from many others.
Apple doesnt have a notable privacy scandal in its history which has helped build on customers trust, so it will just fuel this already positive alliance.
I'm a freelance cybersecurity journalist with over a decades experience reporting on the issues impacting users, businesses and the public sector.
Original article