In a society where advertizing is more important than nature. Here you can see how Mc.Donalds manage to make know his location by buying a part of your road. Photo by Oxane Alexandroff on Unsplash [Download]
iOS 14 privacy settings will tank ad targeting business, Facebook warns
Facebook is warningdevelopers that privacy changes in an upcoming iOS update will severely curtail its ability to track users' activity across the entire Internet and app ecosystem and prevent the social mediaplatform from serving targeted ads to users inside other, non-Facebook apps on iPhones.
Along with its many new consumer-facing features, iOS 14 requires app developers to notify users if their app collects a unique device code, known as an IDFA .
Facebook and other advertising businesses can then use that cross-app use data to place targeted ads for advertisers on other apps, which is what Facebook does with its Audience Network program.
Facebook apps on iOS 14which includes Facebook, WhatsApp, Instagram, Messenger, and a host of otherswill no longer collect users' IDFA.
The company is almost certainly correct that users will not opt in to having their identifier tracked when presented with the option, and that absolutely will harm Facebook's Audience Network business.
In short: acquiring and building out that toolsetwhich has long since been fully integrated into Facebook's advertiser platformwas Facebook's key to finding the holy grail of online advertising.
Facebook last week followed in Epic Games' footsteps to take a public swipe at Apple over the 30 percent fee Apple takes of any digital purchase made through an iOS app.
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