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Facebook introduces a new shopping tab in the app just like Instagram

The company had introduced a similar tab on Instagram in July after it announced Facebook Shops its feature to turn pages into stores in May.

The social media companys idea is to offers a marketplace for creators and boutique brands to provide an easy way to conduct business. Previously on Facebook, you could see these pages selling items you might be interested in, but you might not go to their website and buy it.

Along with this, the company is introducing more tools for businesses to customize their pages on Shops such as new layout for featuring single or group of products, new insights page, and a real-time preview of collections design.

The social network is also introducing support for you to chat with these businesses on Facebook Shops through Messenger, Instagram Direct, or WhatsApp. It said that while its currently only testing the feature with Messenger and Instagram Direct, an option for WhatsApp will also be added soon.

The company noted its own study to point out that 85% of people worldwide are shopping online due to the COVID-19 pandemic.

And rolling out new shopping features means that at least some of those people living in the US might buy stuff through its platform.

Introducing new tabs for customers to easily look at these brands products and purchase goods without leaving the platform is a major win for the company.

Original article
Author: Thenextweb

TNW is one of the world’s largest online publications that delivers an international perspective on the latest news about Internet technology, business and culture.

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