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Facebooks newest advert instrument fail places one other dent in its fame

Reset yer counters: Fb has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s one other dent in its fame for self reporting. (For earlier Fb advert metric mistakes take a look at…
Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation for self reporting. (For past Facebook ad metric errors check out…

Original article
Original article
Author: Natasha Lomas

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Natasha Lomas has recently written 10 articles on similar topics including :
  1. "Facebook is considering expanding the types of data its users are able to port directly to alternative platforms". (August 21, 2020)
  2. "Remember the app audit Facebook founder Mark Zuckerberg promised to carry out a little under three years ago at the height of the Cambridge Analytica scandal? Actually the tech giant is very keen that you dont". (January 26, 2021)
  3. "A month after Europes top court struck down a flagship data transfer arrangement between the EU and the US as unsafe, European privacy campaign group, noyb, has filed complaints against 101 websites with regional operators which its identified as still sending data to the US via Googl". (August 18, 2020)
  4. "A Facebook -funded body that the tech giant set up to distance itself from tricky and potentially reputation-damaging content moderation decisions has announced the first bundle of cases it will consider". (December 1, 2020)
  5. "Facebook is firing up its lawyers to try to block EU regulators from forcing it to suspend transatlantic data transfers in the wake of a landmark ruling by Europes top court this summer". (September 11, 2020)
  6. "Some more internal emails Facebook really doesnt want you to see: Turns out in 2017 COO Sheryl Sandberg had already known for years there were problems with a free ad planning tool the company offers to marketeers to display estimates of how many people campaigns running on its platform may ". (February 18, 2021)
  7. "Facebooks self-regulatory Oversight Board (FOB) has delivered its first batch of decisions on contested content moderation decisions almost two months after picking its first cases". (January 28, 2021)
  8. "Yet more trouble brewing for Facebook: Australias Competition and Consumer Commission (ACCC) is suing the tech giant over its use, in 2016 and 2017, of the Onavo VPN app to spy on users for commercial purposes". (December 16, 2020)
  9. "Following the landmark CJEU Schrems II ruling in July, which invalidated the four-year-old EU-US Privacy Shield, European data protection regulators have today published 38-pages of guidancefor businesses stuck trying to navigate the uncertainty around how to (legally) transfer perso". (November 11, 2020)
  10. "The European Union may investigate Facebooks $1BN acquisition of customer service platform Kustomer after concerns were referred to it under EU merger rules". (April 6, 2021)
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