Kamala Harris' social media is far stronger than Mike Pence's ahead of debate
Democratic vice presidential candidate Kamala Harris is outperforming her Republican counterpart Mike Pence on social media ahead of the pair's debate clash.
In terms of likes per tweet, she was at 26,341 for each post on average, compared to Pence's 7,983, according to figures from Twitter analytics service Tweet Binder.
After her nomination, those numbers have gone up to 8,364 and 48,815 per post on averagewith each number more than doubling.
On Facebook, again not looking at their official accounts as senator or vice president, the pair have a similar number of page likes. As of October 5, Harris has 1,589,058 compared to Pence's 1,562,923, according to data from social media analytics platform NewsWhip.
In terms of interactions here, she was less far ahead per postwith 16,694 interactions on average per post compared to Pence's 13,929.
Factoring even Pence's vice president Facebook page, he still lags, with the page having gotten 342,521 interactions this year and averaging 9,014 interactions per post.
More than half of Harris' interactions this year have come after her being chosen as Democratic presidential candidate Joe Biden's running mate, with around 7.8 million since August 11.
Harris and Pence are due to go head-to-head in a debate Wednesday, with polling putting Harris ahead of the Republican in terms of who those surveyed said they would vote for.
Biden's team also used social media to great impact amid his debate with Trump, with his most popular Facebook post of the year being posted during this.
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