Facebook sells off Oculus Medium to Adobe

The team was an expensive effort for Oculus and its sale signifies a broader rethinking within Facebook in what virtual reality projects they tackle in-house.

Its clear that Oculus pumped an awful lot of money into Medium over the years and the sale probably isnt great for the Oculus Medium team, if only because there is now a proper price tag attached to the effort that will be looming for the fairly niche software.

Medium is well-liked by a small community and it makes plenty of sense at Adobe where first-party integration with other products will undoubtedly make it better software.

The sale of Medium after the purchase of Beat Saber-maker Beat Games really encapsulates the VR content strategy of Oculus at the moment.

Non-gaming creative tools arent getting new investment, cinematic VR content isnt being prioritized, and Facebook is preparing to buy more game studios with the goal of scaling their titles.For a division that has been talking only about the distant future for years, its a pragmatic strategy that probably signifies broader contentment with how things are looking on the hardware front.

Original article
Author: Lucas Matney

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Lucas Matney has recently written 10 articles on similar topics including :
  1. "Facebook spent a large amount of time at its Oculus Connect 6 keynote detailing the new links between its VR headset and the company’s core Facebook app". (September 25, 2019)
  2. "Facebook bought Oculus and has spent the last five years killing what it was and reinventing it as a Facebook-scale company". (May 25, 2019)
  3. "Facebook spent billions on Oculus in 2014, and in the years since the organization has been absorbed deeper into Facebook while the startup’s co-founders have stepped back in prominence". (August 13, 2019)
  4. "A number of popular apps including Spotify, GroupMe, Pinterest and TikTok were fielding user iOS crash reports Wednesday evening, the result of an apparent issues with Facebooks SDK according to a lengthy GitHub thread on the topic". (May 7, 2020)
  5. "Facebook is officially killing off the Rift. The company showed off its latest headset at its newly renamed Facebook Connect online event today, but they also revealed that they would be ending sales of the PC-based Oculus Rift S early next year". (September 16, 2020)
  6. "Facebook’s relentless blatant feature copy of Snapchat have been seen as one of the chief examples of the company’s competitive overreach, but Snap CEO Evan Spiegel isn’t sure whether antitrust activity from the government is going to change the company’s near-term prospects…". (October 4, 2019)
  7. "Facebook wants to turn the Quest into more than a gaming device. Today, the company shared early demos of Infinite Office a new set of features that will bring solo productivity to the Oculus Quest". (September 16, 2020)
  8. "Australian Facebook users will be forced to go elsewhere to read news after the company announced Wednesday that they will be restricting users in the country from sharing or viewing news links on the platform". (February 17, 2021)
  9. "While it quickly became clear that the tech and developer conference held during the spring would need to be cancelled due to COVID-19, tech companies are beginning to pull the plug on events taking place later in 2020". (April 16, 2020)
  10. "Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point". (September 27, 2019)
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