Keeping a brisk pace in its eternal quest to be as headache-inducing as possible, Facebook announced on Monday that it has rebranded as FACEBOOK.
Facebook is now FACEBOOK, written in all caps in what looks quite like a friendlier version of the vaguely authoritarian Futura typeface to capture some of that Zuckerberg stamping on a human face, forever energy. While the spelling hasnt changed, wed like to imagine that the proper pronunciation of the rebranded entity involves terrified screaming.
In practice, that means adding additional front-facing Facebook branding to products produced by subsidiary companies like Instagram, WhatsApp, and Oculus at a time when the company is staring down a steadily growing number of antitrust and anticompetition inquiries.
Facebook has also announced efforts to further integrate WhatsApp, Instagram, and Facebook Messenger into one unified technical backend, triggering additional antitrust concerns .
This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences, Lucio wrote.
Lucio told the network that Pew Research Center polling showed about 29 percent of users didnt know Facebook owns both Instagram and WhatsApp, but When they know, the overall appreciation for the Facebook family actually grows.
In any case, Gizmodos editorial style guide clearly states Do not use ALL CAPS unless its an actual acronym, to avoid inflating brands stylistic importance.
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