They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality,reach, frequency, interactivity, usability, immediacy, and performance.Some of the most popular social media websites, with over 100 million registered users, include Facebook , TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba, LinkedIn and VK.
Social media can help to improve an individual’s sense of connectedness with real or online communities and can be an effective communication tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.
