Tag: political advertising

In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process.



The time span over which political campaign advertising is possible varies greatly from country to country, with campaigns in the United States lasting a year or more to places like the UK and Ireland where advertising is restricted by law to just a short period of weeks before the election. Social media has become very important in political messaging, making it possible to message larger groups of constituents with very little physical effort or expense, but the totality of messaging through these channels is often out of the hands of campaign managers.