What is mobile applications software?

Apples Move to Block User Tracking Spawns New Digital Ad Strategies

Apps and advertisers are looking for other ways to connect with consumers and target ads, as the iPhone maker prepares…

Apples new feature will limit Facebooks ability to collect data from appsinformation that allows its advertisers to target their ads…

Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused…

Facebook executives emails indicate concern about the threat WhatsApp posed to the companys core business before Facebook acquired the messaging…

Googles internet empire hauled in more money from online advertisements than ever in the third quarter. But rising costs and…

Google is in talks about buying Firework, a free smartphone app for users to share 30-second homemade videos with strangers.

For more than a year, Facebook Inc. suspended “tens of thousands” of apps from about 400 developers that improperly pried…

Make no mistake: The fundamental premise of Facebook’s business—gathering more data about us in order to reach us with more-targeted…

Facebook’s shift toward private messaging, payments and e-commerce echoes the footsteps of WeChat, China’s social networking super app that many…

The Wall Street Journal’s testing of over 70 applications that handle sensitive information turned up 11 that were sending at…