An Internet celebrity, influencer, key opinion leader , Internet personality, online celebrity, or micro-celebrity is someone who has acquired or developed their fame and notability through the Internet. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude.
George Floyd: Minneapolis needed to pay social media influencers to battle misinformation round Derek Chauvin trial
Minneapolis ditches sketchy plan to pay social media influencers to fight misinformation during the upcoming trials surrounding George Floyd's death.
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