On the Brave Browser: first results as an advertiser

duration 12:26

A first look at the Brave Browser — from an advertiser’s perspective… Brave is an ad-free browser that blocks 3rd party ads and trackers, and Brave allows users to earn BAT (their native cryptocurrency), as well as support content creators using the currency as well. Brave has it’s own ads — but are they any good?

Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. It was founded by Brendan Eich, creator of the JavaScript programming language. He also co-founded the Mozilla Project.

Brave allows users to support the sites they visit with BAT, which is their cryptocurrency. Users may earn BAT by watching Brave ads in the browser, or by funding their BAT wallet. Brave targets users with web ads by analyzing the user anonymized browsing history: it does not send your data to the cloud, which is what, say, Google does.

In this episode, we share basic results from our campaigns from the pilot program. Cheaper than Display or Search, and with solid engagement, Brave ads seem very promising indeed. While metrics are impressive, what it comes down to is — does it scale?

Supporters of taim.io.

4 thoughts on “On the Brave Browser: first results as an advertiser”

  1. I can honestly say I found your site via Brave ads, and I have so far loved what I have seen! I initially opted in to both support the Brave ecosystem and earn cypto. However, I have discovered several sites and services I have fallen in love with so far through the ads. I do think Brave could benefit from adding in some basic machine-learning on the client side to target users with ads that would be most relevant to them, and I think this could be done without the need for privacy intrusion or data-transmission to a server. I do, however, think that as ad block becomes more and more prevalent, despite Google’s futile attempts to block extensions in Chrome, companies will look to services like Brave as a way to circumvent this behavior by web browser users.

    1. Thanks for your comment, Joshua. Brave actually already uses machine learning to match relevant ads to the individual user — and this takes place locally on the user’s device without any data being uploaded elsewhere. Agree re. ad blocking. Also, content creators have very little to lose from opting into the Brave ecosystem as verified publishers — so it’s no wonder that we’re seeing the number of new partners skyrocket.

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