Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-dri…Original article
YouTuber Caspar Lee co-founds Influencer advertising platform, raises £3M Collection A
In spite of the inexorable upward thrust of social media influencers, a number of issues stay in the case of manufacturers attempting to make use of those stars to push their merchandise. The promoting gear and processes are fragmented (learn: chaotic). Reaching some degree of authenticity, high quality and creativity in influencer-dri…