On Wednesday June 12, 2019, Daily Wire wrote:
A new report states that the most valuable brand in the world isn’t Apple and it isn’t Google, the two companies that held the top spot for the last 12 years. It’s Amazon.
The boundaries are blurring as technology fluency permit brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints.Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth.
David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ, told Fox Business, Were seeing a move from individual product and service brands to a new era of highly-disruptive ecosystems. Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future.
That means conducting all aspects of the business production, supply chain, relationships with employees and customers ethically and honestly.