Walmart acquires ad tech startup Polymorph Labs to scale up its ad business

Walmart acquires ad tech startup Polymorph Labs to scale up its ad business

2019-04-11T20:40:40+01:00April 11th, 2019|Tags: , , , , |

On Thursday April 11, 2019, Sarah Perez at TechCrunch wrote:
Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a gr…

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