The unit officially launched on Wednesday, with Digital Secretary Oliver Dowden marking the occasion by describing the DMUs mandate as a major milestone in the path to creating the world's most competitive online markets, with consumers, entrepreneurs and content publishers at their heart.
The DMUs first assignment will be to examine the relationships between platforms and content providers, as well as interactions between platforms and digital advertisers.
Dowden explained that drafting the new code would help lower the prices of digital services and give consumers more choice and control over their data.