McDonald's latest acquisition shows how the fast food industry has made technology a priority

McDonald's acquisition of sales assistant software Dynamic Yield to better personalize its menus is the 8th largest U.S.

Why it matters: The fast food industry has made technology a priority, but typically it's expressed that through partnerships.

Original article
Author: Axios

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Axios has recently written 11 articles on similar topics including :
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  6. "The industry is facing more pressure to walk the walk". (January 29, 2020)
  7. "Amazon's battle won't be the last between big tech and climate activists". (January 3, 2020)
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