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Influencer marketing startup Mavrck raises another $5.8M

Now it describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process.

It also says it’s been doing more to improve measurement and detect fraud on the fraud side, it promises to analyze a “statistically significant sample” of an Instagram account’s followers, and of the accounts that engage with their content, to determine if they’re bots.

Customers includeP&G, Godiva and PepsiCo, and the company says recurring revenue has grown 400 percent year-over-year.

A spokesperson said this isn’t a Series B, but rather additional capital raised to support increased demand and channel partnerships.

Original article
Author: Anthony Ha

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