The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie. In a lengthy post, the IAB Tech Lab’s Jordan Mitchell runs through the history of tracking, describing the cookie as “a boon to the interne…Original article
IAB proposes a brand new monitoring selection to the cookie
The Interactive Promoting Bureau’s Tech Lab is asking for a brand new technique to on-line monitoring, one that might exchange the long-lived cookie. In a long submit, the IAB Tech Lab’s Jordan Mitchell runs throughout the historical past of monitoring, describing the cookie as “a boon to the interne…