So it makes sense that it doesnt exploit users personal data in the same way advertising-based businesses like Facebook and Google do.
While some saw Apple taking a stand as an admirable commitment to their customers, plenty of others criticized the company for refusing to aid in the investigation of a horrific mass murder.
There had always been amorphous creepiness, a general, fuzzy outline of creepiness surrounding how tech giants handled peoples personal information Isnt it so creepy how you buy shoes on one website, and then an ad for the thing you just bought follows you around the internet?
But over the following year, the company has admitted to a series of security flaws and missteps, including leaks and breaches that exposed peoples search histories and nonpublic photos.
No matter how many times the industry explains lookalike audiences and location signals or whatever else is going on, people will continue to assume if not argue vehemently that Facebook is listening to them.
Digital advertising is the greedy, hungry baby bird in the nest, with mama birds Facebook and Google feeding its mewling maw with worms of your data.
So when Apple announced its new services Monday and referenced their built-in privacy and data protections like they are essential design features, people applauded.
And so its using privacy this time, the idea of it, not the lack of it to sell you more phones and streaming TV services and credit cards.Original article