Apple took out a CES ad to troll its competitors over privacy
It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events.
Apple's focus on privacy is nothing new -- the company has long said that it doesn't make money from its users' personal information, but from selling people hardware and software.
For the second year in a row, Google will be unavoidable at CES even though it probably isn't launching any new products of its own.
This probably isn't the start of a large-scale, national ad campaign -- but touting its focus on privacy for all the tech industry to see makes a statement that goes way beyond a single billboard.
Nathan is the deputy managing editor at Engadget, keeping track of the site's daily news operations and covering Google, Apple, gaming, apps and weird internet culture.
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